This two-part article aims to give businesses beginning their web presence a helping hand in explaining business acronyms and how they are significant to a company’s e-commerce:
ROI: In and amongst the vague and disputed acronyms, ROI or Return on Investment (also freely given as ROR, Rate of Return) is undoubtedly the most crucial term you will ever deal with in your business. ROI, in its simplest form, is a way of working out how much we have gained or lost against how much we originally invested. For online businesses, this applies to things like campaign revenue and our SEO investment (explained later).
Read more on Part One of Two: Business Acronyms Explained For eCommerce Newcomers…