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Give Them a Sense of Urgency

Most people aren’t going to put a lot of thought to advertisements when they read them. The reason is because of just how many advertisements there are out there. (…)

The Right Way to Build Up your Small Business

Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues.  Small businesses do not have such luxuries.  They must make every advertising dollar count.  There are some universal rules, which apply to all small businesses attempting to maximize their advertising ROI. (…)

The Need to Know Design

How much do you know about graphic designing? Having you ever bothered to open up Adobe Photoshop to browse through its features, see what it can do? (…)

The Significance of Your Envelopes

You grab all the mail from your mailbox and take a seat somewhere to sort through the pile. (…)

What Should You Know About Your Graphic Designer?

The color printing a company has done is often the first thing a person will see in connection to that company. This is the very point of most advertising. (…)

Trade Show Displays To Help You Get Noticed

A trade show is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services. (…)

How to Market Your Breakthrough Products

So you have invented a breakthrough new mousetrap.  After years of toil your efforts finally have paid off with that great invention.  Obviously, it is a proverbial mousetrap.  It can be a new software application, gadget or any other new innovation.  Now that you have your patent it seems like the hard work is over, right?  Wrong. (…)

Beat the Creative Block

Here’s the scenario: You have a big project you need to get done. (…)

Do You Want To Survive? Think Like An Entrepreneur

From now on, you have to think like an Entrepreneur.

I can hear you saying, “But Bo, I’m an Employee!”

And you’re right. (…)

Let Them See the Person Behind the Marketing

Quite often when I pick up a piece of marketing I don’t get any feel for the person who wrote it. (…)