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The internet has fundamentally changed the way people interact with one another. Current figures suggest that of the 1.6 billion people online, 85 percent have used the internet to buy some sort of product and/or service. And, because of the sheer number of companies operating on the web, all competing for your business, the consumer sphere has been opened up to a whole new world of discounts and deals.

This is no truer than using the internet to make cheap calls. Indeed, an increasing number of people are going online to take advantage of the many VoIP (Voice over Internet Protocol) companies springing up across the web, all of which are offering inexpensive call rates to a whole host of worldwide destinations.

One of the biggest reasons why VoIP services are cheaper than traditional landline costs is simply because the internet can send and receive much larger amounts of data than a normal phone can. Not only that, but due to the nature of the internet, there are also a number of applications people can make use of, like free video calling and instant messaging services, which are not available through a landline.

Although it is possible to make cheap local and national calls using VoIP, one if the main benefits are the cheap call rates offered on international destinations. Therefore, if you, a friend or family member is off travelling around Brazil, for instance, it is now easy and cost-effective to keep in touch. In fact, with rates starting from as little as $0.026 per minute to a Brazilian landline and $0.245 to a mobile, you can speak for hours without worrying about receiving an enormous bill come the end of the month.

In order to use VoIP, it is first necessary to find a suitable provider who you feel comfortable with. There are numerous companies operating on the web; a quick search will identify them. If you’re unsure of who to go with, spend some time researching the different deals available and try to find relevant customer reviews. Then, you simply need to download and install the software and add some credit to your account.

Generally speaking, the software should be free to download and, if you are calling someone who has the same package as you, instead of trying to connect to a landline or mobile, the call also ought to be for gratis. Additionally, there should be a range of other free services available to use, such as conference or video calling, and instant messaging.

Using VoIP is one of the best ways to cut the cost of international calls. And, because of the additional applications available, as well as the low call rates, you can expect to receive far more added-value than you would with a phone card or traditional landline. As a result, making cheap calls to Brazil, or anywhere else in the world, has never been more accessible.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.