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Many people associate Ireland with its national brew, Guinness, and it certainly is one of the main icons of St Patrick’s Day celebrated the world over. And if you’re heading on a trip to Dublin, it’s probably a firm part of your agenda that you take a trip to the famous Guinness Factory to see just how this smooth, creamy stout is created.

Guinness is named after its creator, Arthur Guinness, who first began brewing ales in 1759. At the end of that year, Guinness signed a lease that gave him control of an unused brewery for up to 9,000 years – a fact that is a favourite with many tourists and locals. Even better, the lease was for the now pitiful sum of £45 per year. That unused factory became what is known today as the Guinness Factory, and it has been a home to the stout ever since Guinness began brewing there 250 years ago.

Even if you’re not a fan of this iconic brew, you might be after a visit to the factory. Recognising its potential as a tourist attraction, an exhibition hall was added to the factory in 2000 – and they haven’t looked back. The Guinness Storehouse has brought millions of tourists through its doors since opening and takes each one through the processes involved in making the perfect pint.

Beginning with the ingredients, tourists discover what exactly goes into Guinness and then move on to see the various advertising campaigns the brand has used over the years, many of them instantly recognisable. From there, a more sobering exhibit enlightens visitors about responsible drinking and, finally, the tasting laboratory culminates the experience with tourists being encouraged not only to taste the famous brew, but to learn how to savour it.

On the very top of the Storehouse is the Gravity Bar, where visitors get to enjoy a complimentary pint of Guinness – which is the best part of the tour for many – as well as take in fantastic views of Dublin from all angles.

The Guinness Factory is one of Dublin’s most iconic tourist attractions and is well worth a visit by anybody of legal drinking age. It could entice anybody at least try the famous stout – and you never know, you could find yourself heading back to hotels in Dublin at a wicked hour if you end up with a taste for it!

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.