Using Web Directories To Promote Your Business: A Beginner’s Guide
In order to help search engines and humans find your website, web directories are an important part of navigation.
For as long as the internet has been around, web directories have been at the background powering navigation for both humans and search engines. Although web directories are not as popular these days for surfing the net, they still hold an important role for search engines.
Web directories are today mainly used by internet marketers and seos who want to add more links to their web site in order to boost their rankings in the search engines. Search engines like Google and Yahoo rely on links to tell them how popular a site is. From a very basic viewpoint, the more links you have the more popular your site is.
Naturally search engines have a much more complex way of handling links and do not merely go on numbers. Search engines view the quality of the web directory as being particularly important with emphasis placed on age and editorial quality.
Web directories that automatically accept any links are not held highly by search engines as since there is no editorial process for inclusion there is not guarantee that all of the websites within the directory are of a certain quality.
Web directories are also useful to search engines as they are extremely well organised and so can help search engines better organise their data. For example if you own a hairdressers and you are listed in the health and beauty section of a number of directories alongside other hairdressers, search engines will be able to easily comprehend what your site is about.
While web directories are beginning to fade into the background, they still hold an important role for search engines. Submitting your website to relevant web directories such as Indifferent Elephant is recommended as this will help both human visitors and search engines find your business easier.


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